If you’re an independent musician, you know how tough it can be to get your work out there. Not everyone has the money or connections to record label executives and PR agents. Promoting your music on social media is a great way to increase your profile and get your art in front of new potential fans. In this digital age, social media is one of the top ways for artists to promote their music. There are countless examples of artists who have grown their fan base through Facebook, Tik Tok, Instagram, and other platforms as well.
But which platforms are the best for promoting your music? How can you stand out from all the noise on these sites? Let’s take a look at some of the most popular social media sites and what they offer for musicians.
How to promote your music on YouTube:
You’re likely familiar with the popular slogan “a picture is worth a thousand words.” In the social media landscape, a video probably has more value. In fact, a recent study found that online videos are watched 4 times longer than photos and almost 10 times longer than written posts. If you want to get your art in front of a wide audience quickly and easily, YouTube is the way to go. YouTube is the second largest search engine in the world, so it’s a great platform for artists to jump-start their music promotion efforts. With a little creativity and know-how, you can find an audience base & promote music on YouTube with ease. Here are a few ways to get started:
Create a channel:First, you need to create a channel on YouTube. This is where you upload your videos. Make sure you upload content that is relevant to your music. This can be anything from music videos to interviews, behind-the-scenes videos, or even songs played acoustically.
Make interesting videos: If you want people to watch your music videos, they have to first feel engaged with your channel. Create videos that provide interesting content for your audience.
How to promote your music on Instagram:
Instagram is a visual-first platform, so it makes sense that images would lead to more engagement. Instagram is also a great platform for musicians because it’s highly visual, making it easy for aspiring artists to show off their work to potential fans. Here are a few ways to boost your music promotion efforts on Instagram:
Post-high-quality photos:The main difference between Instagram and YouTube is the emphasis on visual content. While you can (and should!) post videos on Instagram, it’s important to focus on the quality of the images you post. Make sure your photos portray you and your bandmates in a positive light.
Post often: Posting on Instagram is important, but posting often is even more important. You should aim to post at least once a day.
How to promote your music on TikTok:
This social media platform has been in the news a lot since its rebranding a few months ago. Tiktok is a great platform for musicians to promote their work because of its wide reach. Here are a few ways to promote your music on Tiktok:
Create an engaging video: Like with YouTube, the key to successfully promoting your music on Tiktok is to create engaging content. To make sure your video is engaging, make sure the audio is clean, the video has a clear message, and the video is short and to the point.
Post on the right days: Tiktok has different topics that are more popular during different times of the week. Make sure you post on the right days so your video gets seen by as many people as possible. If a topic is trending during a certain day, you’ll get more views if you post about it.
Other Music Streaming Platforms
There are other music streaming platforms like Musical.io out there. Musical.io is a music-streaming platform that allows artists to share their music and gain followers. What’s really cool about Musical.io is that it has a built-in social network that allows you to connect with other musicians. You can follow your favorite artists and comment on their music.
You can also choose to upload your music to SoundCloud, Spotify, or other popular streaming platforms. Uploading your music on these platforms is another way to promote your music online.
Social media is a great platform for independent musicians to promote their music. There are a ton of different social media platforms, so there’s a good chance you’ll find a platform that you’re comfortable using. Once you’ve chosen the platform you want to promote, make sure you’re actively engaging with your followers. Remember, this is how you’ll grow your fan base.
