With over 200 million active users and a new user signing up every second, it’s safe to say that Spotify is one of the biggest players in the music streaming game. But what you might not know is that with its recent update, Spotify now has a fully-fledged podcast directory where you can find your favorite shows, new ones and even listen to episodes directly from the app. Today, podcast listening is more popular than ever before. According to the company Podtrac, in Sep 2022 there were over 421 million global downloads of podcasts and over 307 million monthly listeners.
Creating a podcast on Spotify might sound intimidating at first. After all, you’re presenting your content in audio form, which is a lot more challenging than creating written content or even video content. But fear not! Creating a podcast on Spotify isn’t as difficult as it seems. With the right preparation and planning, you can get your podcast up and running quickly. Here are some tips for how to create a podcast on Spotify.
What You’ll Need to Create a Podcast on Spotify
The first thing you’ll need to begin creating a podcast on Spotify is a product or brand that deserves a place in the spotlight. Whether it’s a message that can help improve listeners’ lives or a product that solves a common problem, you need to start with your content. The most straightforward and simple way to get started making a podcast on Spotify is to create a new podcast channel on your existing business website or a new website that is associated with your brand. You can also use a blogging tool like WordPress or Squarespace to make it easier to create a podcast. If you already have a website, you can minimize the amount of time you have to spend setting up your podcast to as little as a few minutes.
How to Create a Podcast on Spotify: Step by Step
Before you begin creating your podcast, you’ll need to sign up for a business account with Spotify. This will allow you to access key features like setting up a show page, sharing your podcast and syndicating your podcast on other channels.Creating your show page is the first step towards making your podcast available on Spotify. Your show page has several features, including sharing your podcast with your followers, adding your show information and artwork, and adding links to your website and social media. You can add episodes to your podcast, which can be as short as one or two minutes or as long as an hour.
You can create an unlimited number of episodes, and after you create one you can add information like a title and description, and upload the audio file.After you’ve created your podcast, the next step is to share it on your social media channels. This will help you to connect with your podcast listeners, and will also help Spotify to discover your podcast.
Set Up Your Show’s Branding and Artwork
Next, you’ll want to set up your show’s branding and artwork. Your show branding should be consistent with the rest of your business, and it should be visually appealing. Your show art should reflect your brand and help to visually represent what you’re trying to say. Your podcast’s artwork on Spotify will be featured in places like podcasts, search results, playlists, and related podcast feeds. You can add up to six images to your show page, and you can use images from your website or any other images you own the rights to.
Add Your Podcast Description and Marketing Copy
Next, add your podcast description and marketing copy. Your description is where you can expand on your show’s purpose, or highlight the topics or products you’re covering in your podcast episodes. It’s also where you can provide links to your website or social media. This is also where you can include your call-to-action, and ask your listeners to subscribe to your podcast, download your app, or visit your website. If you’re creating multiple podcasts, you can create unique descriptions and marketing copy per podcast, or you can use the same description and marketing copy across all of your podcasts. Writing an attractive description & marketing is a very crucial part of your spotify podcast promotion.
Add Episodes, With or Without Audio
Next, add episodes to your podcast. If you don’t have any content to add to your podcast yet, you can add a text-only episode that you can use to start growing your following. Once you have audio ready, you can add episodes to your podcast. You can add as many episodes as you like, and you can add episodes whether or not you have audio.
With these tips, you’ll be ready to create a podcast on Spotify in no time.
